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Samsung Tops Shrinking Smartphone Market in Q1 2018: Counterpoint


As international smartphone market declined for the second successive quarter within the first quarter of 2018, Samsung remained the chief, transport 78 million units and capturing 21.7 p.c market share, Counterpoint Analysis said on Wednesday.

Samsung shipments grew 5 p.c with the launch of its newest flagship, the Galaxy S9 and S9+.

Apple which stunned the analysts with a robust fiscal 2018 second-quarter outcomes, shipped 52.2 million units, reporting 14.5 p.c market share at second spot.

In keeping with Counterpoint’s Market Monitor service, international smartphone shipments declined three p.c yearly within the first quarter of 2018.

Prime 10 gamers now seize 76 p.c of the market, thereby leaving over 600 manufacturers competing for the remaining 24 p.c of the market.

“The waning smartphone demand is because of a slowdown in developed markets the place substitute cycles are lengthening with total smartphone options and design reaching its peak,” Tarun Pathak, Affiliate Director at Counterpoint Analysis, stated in an announcement.

Nevertheless, rising markets nonetheless provide a sizeable alternative for OEMs to develop and develop as smartphone penetration by customers in nonetheless round 45 p.c.

“The typical promoting worth (ASP) of smartphones is growing, too, in rising markets with customers upgrading from entry stage to the mid smartphone section,” Pathak famous.

Huawei with 10.9 p.c and Xiaomi with 7.5 p.c market share adopted Samsung and Apple.

Oppo with 6.1 p.c share was at fifth place.

“The saturating China smartphone market is forcing the Chinese language smartphone gamers to take a position and develop past their dwelling market. The efforts have been realised because the efficiency of Chinese language manufacturers in MEA, Europe and the remainder of the Asian markets has been sturdy,” stated Analysis Analyst Shobhit Srivastava.

The China market decline in Q1 2018, affected the general development of a number of the key Chinese language manufacturers together with Oppo and Vivo. Each noticed a decline within the quarter because of the China market slowdown.

Apple grew 32 p.c (YoY) in China as a consequence of sturdy efficiency of its iPhone X.

Whereas the promotions weren’t aggressive for the iPhone X, besides in operator channels, its demand stays wholesome out there.

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