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CES’ sexism problem is about more than booth babes and pink robots

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 Models dressed as mermaids promote a Sublue submarine scooter at CES 2018 at the Las Vegas Convention in Las Vegas. "Class =" microcontent "data-fragment =" lead-image "data-image =" https: // i. amz.mshcdn.com/6aalkOLQhg10t6AML8KDiT5_3fI=/950x534/filtres:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F693254%2F99de298c-0b6f-4ff4- b0d1-32537db9419e.jpg "micro-data =" 1 "data-url =" null "src =" https://i.amz.mshcdn.com/6aalkOLQhg10t6AML8KDiT5_3fI=/950x534/filters:quality(90)/https%3A % 2F% 2Fblueprint-api-production.s3.amazonaws.com% 2Fuploads% 2Fcard% 2Fimage% 2F693254% 2F99de298c-0b6f-4ff4-b0d1-32537db9419e.jpg "/> Models disguised as sirens are promoting a Submarine scooter Sublue at CES 2018 at the Las Vegas Convention in Las Vegas 

<p> Image: MANDEL NGAN / AFP / Getty Images </p>
<p> <span class= 2016% 2f09% 2f16% 2f8f % 2fhttpsd2mhye01h4nj2n.cloudfront.netmediazgkymde1lza3.c1888 "class =" author_image "src =" https://i.amz.mshcdn.com/L y6_bvUs_L88WDn-l2QUheCN_ao = / 90x90 / 2016% 2F09% 2F16% 2F8f% 2Fhttpsd2mhye01h4nj2n.cloudfront.netmediaZgkyMDE1LzA3 .c1888.jpg "/>  <span class= By Karissa Bell 2018-01-13 03:11:48 UTC

CES is a place of extremes. Every year, technology companies, large and small, save no expense in finding bizarre ways to present their gadgets (often relatively banal): massive tunnels made of huge OLED screens appliances with wizards built-in, and weird concept cars unlikely to do it well beyond the Las Vegas Convention Center floor.

But, look behind the exaggerated displays of “innovation”, and there is an unsettling truth that should not surprise anyone in the industry: the CES still feeds the sexist narratives that many have worked for change during the last year.

Disturbing beauty products (a “smart mirror” may sound cool, but it also amplifies the anxieties that many women already have), cleaning and support robots, and VR porn expos, CES is filled with all sorts of subtle and not so subtle sexism.

To be clear, the annual show has long been criticized for sexist overtones. Since the 1960s male-dominated high-tech firms have been hiring women to work as “booth babes”. (Fun fact: they were called “CES guides” at the time.) Today, babes are a bit less important than in years past, but practice, as evidenced by the photo at the top of this post, is far from dead.

 An Avatarmind robot is on display on the opening day of the 2018 International Consumer Electronics Show in Las Vegas, Nevada, USA, on January 9, 2018. "data -fragment = "m! Eeb0 "data-image =" https://i.amz.mshcdn.com/jlZ2S46TW461ubdCQ6LQXd06n2Y=/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F693256%2Feb7c9255- cbd0-4a4d-8dc5-6092c368e06c .jpg "data-micro =" 1 "/> </p>
<p> An Avatarmind robot is on display on the opening day of the 2018 International Consumer Electronics Show in Las Vegas, Nevada, USA, on January 9, 2018. </p>
<p> Image: LARRY W. SMITH / EPA-EFE / REX / Shutterstock </p>
<p> More troubling, the organizers of the event routinely fail to include women who speak. This year, CTA, the organization responsible for CES, insisted that  he could not find  a single woman technical manager who has reached the level of qualification required to pronounce a speech. He opted for a range composed almost entirely of white men instead. </p>
<p> CES also lacks an official code of conduct with an explicit anti-harassment policy. "We do not necessarily have specific rules because we assume everyone will be held responsible in front of an office," Karen Chupka  vice-president of CTA  told Reuters.</p>
<p> Not only is this a laudable policy (lack of), the #metoo movement has proven that it is this kind of thinking that allows bad behavior. </p>
<p> And despite his insistence on ignoring women leaders, it is more obvious than ever that there is a strong desire to hear these voices – and that the CTA does a disservice by not allowing them to not to be heard. </p>
<p> This year, Twitter took the initiative to organize its own event with six women in the technology industry. The relatively small event, which consisted of informal discussions highlighting the experiences of women working in the field of technology, has shown how useful it is to highlight these voices. Not only was he more engaging than any ETUC speech at the marathon, but he was incredibly popular. </p>
<p> Just a few days after the event, his livestream has been viewed over 2 million times and there is still a heated discussion around the hashtag #HereWeAre. </p>
<p> Maybe next year, more people will receive the message. </p>
<p> <img alt=



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