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A look back at the most read Google Play posts on Medium in 2017

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Earlier this year, we launched the Google Apps and Games on
Medium to help developers discover best practices and ideas for growth
Apps and games on Google Play. As we get closer to the
By the end of the year, we thought it was a good time to review some of our most popular
messages according to you – our readers.

It is clear that many of you are excited about the potential of new technology, such as
Virtual Reality (VR) and Augmented Reality (AR), and how this could improve
User interaction with your apps and games. You are also concerned every day
problems, including how to keep your APK size manageable, how to acquire new users,
and how to monetize games without repelling your players.

So without further ado, here is the list of the top 10:

Application
human-centered design with emerging technologies

(By Peter Hyer, Fabian Herrmann, and Kristin Kelly, 7 min read)

VR, AR and PDA present exciting opportunities for the future, but how can we ensure
do we design for what people really want?
Shrinkage
APKs, Growing Installations

(by Sam Tolomei, 6 min reading)
Smaller APK
the sizes correspond to a higher installation conversion rate on Google Play – we share
tips to keep your apps thin.
Who
play mobile games?

(by Allen Bevans, Google UX researcher, 6 min
read)
Four workable ideas for game developers based on our research
in different segments of players.
Why
the first ten minutes are crucial if you want the players to come back

(by Adam Carpenter, 7 min read)

How to analyze your retention data so that players can come back
and even.

Design
your application for decision-making
(by Jeni Fisher, 10 min read)
Helpful
tips and strategies to encourage the desired behavior of the user in your applications. Also
check out follow-up posts on boosting
motivation through rewards of application and
traps of the design of persuasive application .
Predict
the future of monetizing your application
(by Ignacio Monereo, 10 min reading)
Learn about predictive analytics and calculating the lifetime value of your applications (LTV)
to get practical information about the future of your application. In the second part
Ignacio shares how to calculate
LTV based on five popular monetization models .
Five
tips to improve the monetization of games as a service
(by Moonlit
Beshimov, 9 min read)

5 proven strategies to improve your gaming revenue
without chasing the players.
A
introduction to A / B tests in the application

(by Gavin Kinghall Were, 13 min)
read)
Find out how in-app A / B testing can help you better understand the future of your application
design and develop, and maximize its performance.
Taken
the conjecture on the acquisition of the paying user

(by David Yin, 8 min
read)
A simple tool to help you estimate the lifetime value (LTV) of your users
and what to spend to develop your audience.
Rethink
Interface assumptions in AR: selection of objects

(by Aaron Cammarata, 8
min read)

In this article for beginner AR developers, we explore one of the
most basic actions of the user interface: object selection.

Do you have any suggestions on topics we should cover in 2018? Let us know by
tweeting with the hashtag #AskPlayDev and we will respond from @GooglePlayDev where we regularly
share news and tips for success on Google Play.

How did you find this blog useful?





Posted by Sergejs Cuhrajs, Community Manager, Google Play

Earlier this year, we launched the Google Apps and Games on
Medium to help developers discover best practices and ideas for growth
Apps and games on Google Play. As we get closer to the
By the end of the year, we thought it was a good time to review some of our most popular
messages according to you – our readers.

It is clear that many of you are excited about the potential of new technology, such as
Virtual Reality (VR) and Augmented Reality (AR), and how this could improve
User interaction with your apps and games. You are also concerned every day
problems, including how to keep your APK size manageable, how to acquire new users,
and how to monetize games without repelling your players.

So without further ado, here is the list of the top 10:

Application
human-centered design with emerging technologies

(By Peter Hyer, Fabian Herrmann, and Kristin Kelly, 7 min read)

VR, AR and PDA present exciting opportunities for the future, but how can we ensure
do we design for what people really want?
Shrinkage
APKs, Growing Installations

(by Sam Tolomei, 6 min reading)
Smaller APK
the sizes correspond to a higher installation conversion rate on Google Play – we share
tips to keep your apps thin.
Who
play mobile games?

(by Allen Bevans, Google UX researcher, 6 min
read)
Four workable ideas for game developers based on our research
in different segments of players.
Why
the first ten minutes are crucial if you want the players to come back

(by Adam Carpenter, 7 min read)

How to analyze your retention data so that players can come back
and even.

Design
your application for decision-making
(by Jeni Fisher, 10 min read)
Helpful
tips and strategies to encourage the desired behavior of the user in your applications. Also
check out follow-up posts on boosting
motivation through rewards of application and
traps of the design of persuasive application .
Predict
the future of monetizing your application
(by Ignacio Monereo, 10 min reading)
Learn about predictive analytics and calculating the lifetime value of your applications (LTV)
to get practical information about the future of your application. In the second part
Ignacio shares how to calculate
LTV based on five popular monetization models .
Five
tips to improve the monetization of games as a service
(by Moonlit
Beshimov, 9 min read)

5 proven strategies to improve your gaming revenue
without chasing the players.
A
introduction to A / B tests in the application

(by Gavin Kinghall Were, 13 min)
read)
Find out how in-app A / B testing can help you better understand the future of your application
design and develop, and maximize its performance.
Taken
the conjecture on the acquisition of the paying user

(by David Yin, 8 min
read)
A simple tool to help you estimate the lifetime value (LTV) of your users
and what to spend to develop your audience.
Rethink
Interface assumptions in AR: selection of objects

(by Aaron Cammarata, 8
min read)

In this article for beginner AR developers, we explore one of the
most basic actions of the user interface: object selection.

Do you have any suggestions on topics we should cover in 2018? Let us know by
tweeting with the hashtag #AskPlayDev and we will respond from @GooglePlayDev where we regularly
share news and tips for success on Google Play.

How did you find this blog useful?







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