7 Mobile Advertising Strategies for Better Conversions
92% of all customer interactions occur by phone – SalesForce
It’s always good to minimize the obstacles for your potential customers to call
If there was one thing in common between all mobile users, it would be the need for a quick way to get more information. And in most cases, making a phone call is the fastest way to do it.
To add to the previous fact, according to Entrepreneur.com phone calls are better than mobile traffic.
So, rather than displaying your ad with a title or traditional creative that would redirect users to a landing page after a tap, insert your company’s phone number on the page. ad.
barrier between a company and its potential client. However, there is another problem. By including a phone number on the ad, a user will always have to memorize the phone number or write it down on paper, before making a phone call.
This problem can be solved by using interactive rich media advertising. With a rich media mobile ad, you can include an ad component called “Call to Call” directly on your ad. By seeing your mobile ad, the potential customer can press to call and they will be immediately connected to the company.
Examples of Rich Media mobile ads with a component of ad “Touch to call”.
View more examples of rich media mobile ads
While this is effective, it is important that your call button is as visible as possible.Many advertisers make the mistake of not having the “Call to Call” button visible enough on their ad, given the small mobile ad slot.
Once your mobile ads are set up to be effective, make sure you have the bandwidth you need to route incoming calls, or you’ll be frustrating your potential customers. your ad.
2 – Plan an incentive on your advertisement
P People love free stuff, that’s why special offers and promotion are effective for mobile users to act on your ads. Whether it’s a discount, free shipping or a voucher, these offers will motivate people to click and act on your ads.
There are many types of mobile advertising formats & creative, but providing an incentive is one of the best ways to attract new customers and generate leads. For example, a clothing line called Smooth Sailing offered a 15 percent discount to sign up for their newsletter. A food chain like Subway, which implements the same strategy by offering a free sandwich for every 10 subscriptions purchased.
The bottom line is that the incentives are good for advertising. But there is a huge problem.
Due to the overcrowded advertising market, advertisers are losing audiences that do not immediately intervene in bids. There are often too many steps to go through to claim an offer, such as redirects or email confirmations that a user must make before they can claim an offer.
For your incentive advertising to be effective, you must make it easy
Here’s what you can do:
Include a catch or exchange form of leads directly to the mobile ad, so users can quickly grab their information and claim offer instantly.
Mobile ads with offers easy to claim.
Success of an ad with an offer strongly depends on the value of the offer itself, but the creations also directly affect the success of the advertisement.
For your ad to be broadcast, be sure to Follow each engagement on your ad, so you’ll know if your creatives or creatives are working, with your potential. With interaction reporting information, consider tweaking creatives, text, or CTA message on your ad and continue to follow if there is more and more users claiming offers
3 – Customizing ads with your target audience
Custom advertising content and features com targeting portemental are not only important for an online advertising strategy, but they can also increase mobile conversions.
No matter which platform you are advertising, most users have a very low tolerance for irrelevant ads.
Before you even create your advertising creations, think about your potential customers. Who are they? When do they use their mobile phone and where do they normally consume mobile content?
Up to now, energy, time and budget are spent to create commercials in the hope of succeeding in a given target market. Some of them will be doing very well, and some will fail miserably.
This is where Dynamic Creative Optimization (DCO) comes in.